Today, the innovative design has entered human’s daily life. It puts a new face on the product and brings aesthetic feeling and attraction different from traditional products. Due to the change of consumers’ living style and the emphasis on the individuality and self-expression, as well as the fierce market competition and the demand of product’s difference, the innovative idea of enterprises updating products’ design has been a trend. The energy and innovation is the most basic design idea of ON THE WAY DESIGN.